Most if not all real estate agents attribute their success to hard work and good old fashioned customer service, with many more agents investing their money in outside services and technology to help improve their business.
As real estate professionals, it?s in your best interest to utilize the goldmine of technology to ensure that your business will float high above the waters of today?s market and above the competition. Here are 5 ideas on how you can incorporate technology into your real estate business so that you can achieve the goals of your clients and improve the longevity of your brand.
Make sure your website is user-friendly, interactive, and has all the right tools to accommodate your future clients. Many Realtors have turned to IDX (Internet Data Exchange) services to boost their site?s visibility in hopes of drawing consumers in so that they will utilize their tools and services. Properties Online?s bloggers took note of this trend thanks to a recent survey from ActiveRain which states ?63% of real estate agents and brokers invest in IDX services, making it a top-selling real estate technology tool.? If you haven?t invested in IDX yet, now?s the time to do so.
Stay on top of the game by keeping the Internet?and the latest listings?at your fingertips. The creation of smartphones and easy to carry around tablets has got to be the best thing that has ever happened to the real estate industry. Never has it been easier to stay on top of listings, amend and sign contracts, send listing photos, and respond to client emails at a moment?s notice.
Use a variety of social networks to reach potential clients, keep in touch with former clients, and network with other professionals in the industry. The face of consumerism is changing thanks to technology, and it?s our job to keep up with it, if not stay one step ahead of the game and we can do this with the help of social networking sites like Facebook, Twitter, Instagram, and Vine. Many of these social networks have mobile-friendly apps for both iPhones and Android devices and tablets, which means you can ?socialize? on the go. By creating a professional online presence, engaging and networking with clients is as easy as pushing a button (or in this case, opening an app), not to mention it?s a great way for future homebuyers to get to know you even if it?s through an online setting.
Put a QR code on it. We live in a culture of instant gratification and consumers want their information delivered immediately. Quick Response codes, also known as QR codes, are a great solution for delivering information to the consumer seamlessly and immediately. SmallBusiness.com describes QR codes as ?similar to a bar code, only it?s 2-D and can store a large amount of information. When someone scans a QR code with their smartphone, it will link them with content on the Web.? With that said, it?s a good idea to place QR codes on your marketing materials, lawn signs, flyers, even business cards. That way once a potential client scans the code on their phone, it?ll immediately take them to your website.
Need that document signed and time stamped within the next hour? Consider using an online cloud service, like Dropbox. Sure emailing important documents back and forth still works, but imagine eliminating that option altogether and allowing clients, lenders and brokers to collaborate on files at the push of a button on your smartphone or tablet. If you?re looking to collaborate, edit, and share documents in real time with your clients, Google Docs is an excellent service, while Google Drive offers 5 GB of cloud storage space.
Source: http://www.blog.househuntnetwork.com/2013/02/technologyforrealestate/
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