Lead Generation in the Local Community | Real Estate and Rental ...

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In the field of real estate, whether your expertise is as a broker or a property manager, the need to network never ends. You need to generate leads, because finding tenants and clients is one of the most significant parts of the job. Marketing your company is a time-consuming endeavor, but it can become more natural and easy if you start to engage with your local community.

By participating in certain activities outside of the expressed realm of rental real estate, you will get the opportunity to meet more folks who will wind up referring you to those they know in need of your services in the future. Though specific networking events can be fruitful in terms of meeting those who you may want to have a relationship with within the industry, meeting the rest of the population of folks is arguably as or more important of networking. We?re going to run down some ideas of ways you can get out there and infiltrate your

Getting involved in the Parent Teacher Association

Whether it?s a weekly meeting or volunteering in your child?s classroom, you will meet lots of other parents.

Getting involved in the local Elks Club or Rotary Club

The other members are a great resource themselves, as they are likely to be seasoned networkers.

Volunteering with those in need

Participating at a Soup Kitchen or Boys and Girls Club could be both spiritually gratifying and also be a meaningful way to brand yourself very positively in the community.

Volunteer to coordinate a street fair or block party

You will meet a lot of other sponsors, vendors, and participants.

Get involved with a community garden

A great thing to do if you live in a city.

Coach Little League or another sport you enjoy

At minimum you could sponsor the team if you don?t know much about baseball but want to support the kids.

Engage in local politics

People who participate in this care deeply about the community and have the passion to mobilize themselves and others.

These are all great ways to promote your brand, your services and your self in a very genuine way.

Source: http://www.zillow.com/blog/pro/2013-01-03/networking-in-the-local-community/

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