This is one of the best questions in today???s era of digital business; the advent of Internet has transformed the way we do business. It has provided an extended reah to the digital business in this age of technology. By developing a professional and dynamic website; a business can have the advantage of reaching to its potential and broader audience. Today???s generation is computer savvy and if any information needed; their first priority is Internet, to get the information let it be restaurants, hotels, pizza suppliers in surrounding area etc. You can have various advantages of developing a website for your business; you can see radical development in your business as you???re not limited to any area or city or state or Country, through your website on internet you can reach any potential user of your product or services in any part of the world within no time.
??? Your website is 24/7, 365 days of year; is available to your customers to get any kind of information of your product and services.
??? You can have online catalogue on your website, giving details of your products and services.
??? You can reach the ???Users ???scattered in any geographical part of the world within no time.
??? You can advertise your products and services in better way in your website with good images, contents and even using videos, it is one of the most effective ways of advertisement.
Why a Professional website for your business?
Just building a website is not the end of the road, you must have a professional look and feel in your website because your website must be attractive, and it must have the ability and give a reason for the visitor to stay back on your website. If you don???t have user-friendly, easy to navigate and good looking design on your website the visitor will take no time to close your website and move to another one. Hence it is very much important to give a proficient look to your website. You cautious endeavor at making a good first impression, with a well-designed site, can project the image and professionalism of a much larger company. The opposite can happen; Even if you are having big company but badly designed and hard to navigate website you lose your value on internet as the website lack professionalism and credibility.
You can develop your own website but if you want to give professionalism in your website you can approach professional web development companies to do the job for you as they are expert and can convert your website into online marketing tool with their innovative ideas.
There are various Technologies involved in developing websites like PHP, CSS, HTML, and JavaScript.
There are CMS based website like:
Word Press
Joomla
Drupal
Magento
Online Marketing of your Website:
Internet (online) marketing is nothing but the use of internet media to inform the market what business you do and to attract the potential Buyers to purchase your products and services. Using online marketing is more a matter of commitment and strategy. Your website is an important part of your business; Make sure you treat it as such.
Internet gives you the endless probability for marketing your products and about your company online. You can sell, promote advertise through your website. Internet marketing is a vast and varied industry. You can contact online ???marketing planner companies ???or agents and they will plan and draw best online strategy based on your requirements and company goal. Internet is an inevitable and unstoppable trend and so is online marketing, as online marketing is internet dependent.
There are many ways by which you can do online marketing for your business some of the effective tools are:
Website
Email Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Search Engine Marketing; to name a few. (SEM)
Make yourself available for customer service by building a good and proficient website as it is very important in this era of internet world. There is no guarantee that has will have 100 % success in online marketing but it is 200% guaranteed that ???You ???will fail without online marketing. If your business isn't on the Web, customers will likely choose another company for their business leaving ???You???.
Dos & Don???ts with Online marketing:
Dos:
??? Keep your website upright and easy.
??? Be focused on your business objective.
??? Promote your website in each and every way.
??? Start blogging to promote your services and website.
??? Your message must be focused and related to the topic.
??? Learn to accept criticism and work on it to get rid of those errors.
??? Do have intention of long term relationship with your readers.
Don???ts:
??? Do not overload your website with excess design, shades & decorations try to keep simple and easy.
??? Do not violate the rules and regulations of the search engines, because they can block you.
??? Do not advertise your website before it is completely ready for traffic.
??? Does not use wrong or spam tactics in your online advertisement as this can lead to unwanted circumstances for your marketing strategy like black hat seo.
??? Never make your marketing email or newsletter lengthy as people do not have patience to read long mails.
??? Do not underestimate the adverse effect of social media, as one complain is enough to damage your image, if it goes viral.
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Source: http://www.workoninternet.com/business/reviews/miscellaneous/222054-article.html
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